FUR BELONGS TO ANIMALS
When you look at your cat, dog or other furry friends, you don't see a product.
You see a member of the family. A life that matters. Someone whose fur is part of who they are.
That's the simple idea behind Fur Belongs To...
HELP MAKE BRITAIN TRULY FUR-FREE
We're asking animal lovers across the UK to help send one powerful message to the UK Government:
Fur belongs to animals.
Although the UK banned fur farming more than 20 years ago, real fur from fox, mink, chinchilla and other animals is still imported and sold here: we’ve effectively outsourced the cruelty overseas.
The sale of fur from cats, dogs and seals is already banned here, with your help we can extend the ban to protect all animals.
SHARE THE CAMPAIGN
JOIN THE CAMPAIGN
WATCH OUR FILMING GUIDE
Taking part is simple.
Film a short video with your furry friend and show the world who their fur really belongs to.
HERE'S HOW:
1. Start filming close up on their fur.
2. Say:
"This fur belongs to..."
3. Zoom out to reveal their face as you say their name.
There's no need for perfect lighting or professional equipment - just your phone, you, your furry companion and your voice.
The most powerful videos are the real, authentic moments we share with the animals we love. With your and their help, we can send a strong message to the Government that fur does not belong in fashion, it belongs with its original owner.
SHARE YOUR VIDEO ON SOCIAL MEDIA
The best way to spread the message is to share your video on social media.
Use #FurFreeBritain, tag @humaneworlduk so we can see and share your video, and tag your local MP so they know you want them to back this campaign.
Not sure what to say? Here are some suggested captions:
- Fur is beautiful - on the animal who grew it! [Your fur companion’s name] and I support a #FurFreeBritain. [@Your MP] join us and help end the sale of fur in the UK. Get involved: www.furfreebritain.uk/fur-belongs/
Copy to Clipboard - This fur belongs to... [Your fur companion’s name]. We stand in solidarity with every animal used by the fur trade whose voice cannot be heard and call on Parliament to stop the import and sale of fur in the UK. Add your voice: www.furfreebritain.uk/fur-belongs/ #FurFreeBritain
Copy to Clipboard - How is real fur still being imported and sold in the UK? We banned fur farming over 20 years ago, now it’s time to ban import and sale! We support a #FurFreeBritain. Join us: www.furfreebritain.uk/fur-belongs/
Copy to Clipboard
PREFER NOT TO POST PUBLICLY?
You can still take part.
Upload your video using our submission form and, with your permission, we may feature it across the Fur Free Britain campaign, including on our website and social media channels.
DON'T SHARE YOUR LIFE WITH AN ANIMAL?
You don't need a furry companion to stand with animals.
You can still help spread the message by sharing our campaign film, or sharing one of our ready-made social media posts.
Every conversation helps more people understand why it's time to end the UK's double standard on fur.
Here are some suggested captions to post with one of the assets:
- Fur is beautiful - on the animal who grew it! I support a #FurFreeBritain. [@Your MP] join me and help end the sale of fur in the UK. Take action: www.furfreebritain.uk/fur-belongs/
Copy to Clipboard - Fur belongs to... the animals who grew it! I stand in solidarity with every animal used by the fur trade whose voice cannot be heard and call on Parliament to stop the import and sale of fur in the UK. Add your voice: www.furfreebritain.uk/fur-belongs/ #FurFreeBritain
Copy to Clipboard - How is real fur still being imported and sold in the UK? We banned fur farming over 20 years ago, now it’s time to ban import and sale! I support a #FurFreeBritain. Join the campaign: www.furfreebritain.uk/fur-belongs/
Copy to Clipboard
WATCH THE CAMPAIGN FILM
Fur is beautiful – on the animal who grew it! Will you and your furry friend stand in furry solidarity against the cruel fur trade, and be part of the campaign that creates a Fur Free Britain?
LET'S MAKE BRITAIN TRULY FUR-FREE
Britain banned fur farming because it recognised that raising animals solely for their fur is cruel.
Yet fur produced overseas can still be imported and sold here.
That's why we're calling on the UK Government to ban the import and sale of real fur once and for all.
Polling shows that most people in Britain support ending fur imports, because compassion shouldn't stop at our borders.
Together, we can make Britain truly fur-free.
Fur belongs to animals.
Help us make sure the Government hears that message.
Share your video. Use the #FurFreeBritain hashtag. Tag your MP. Help end the double standard.